Lindstrom is the recipient of TIME Magazine’s “Worlds 100 Most Influential People”.
10-21-08 Narrated by:
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.
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Martin is a lightning rod for good ideas, and his natural exuberance gives life to his concepts.
In this course, acclaimed brand and culture transformation specialist Martin Lindstrom illuminates how consumer driven innovation can exponentially affect a brand’s business outcomes.Gain unrestricted access to Martin’s courses and contributions, all courses by other leaders, and all future Methods content under a single membership plan.
Sound vaguely familiar?We challenge established thinking and drive business and culture transformation.
He is an adviser to top executives at Fortune 100 companies and author of five best-selling books including his latest Buyology (Doubleday New York), translated into twenty-five languages. But what we miss out on is the human element—the unpredictable nature of people, and the way their lives unfold on a day- to-day basis. He is the author of several books, including Brand Sense, Buyology, and Small Data, all of which have received widespread critical acclaim by publications such as TIME Magazine and The Wall Street Journal.
But what we miss out on is the human element—the unpredictable nature of people, and the way their lives unfold on a day- to-day basis.
Martin Lindstrom Project Buyology, as the research project was called, has delivered the founda- .. …
Us!
Martin Lindstrom has a unique perspective.
Developed in Wichita.
However, innovation is more than a great concept – it is the fine balance of preserving an idea whilst turning it into reality.
Disheartened by much that he had seen on the front lines of the branding wars for the last two decades, he decided to turn the spotlight inward, and reveal all he’d learned along his journey from 11-year old Lego enthusiast to one of the globe’s foremost marketing experts.
This symbiotic relationship establishes and defines the perfect customer journey – placing the customer at the heart of everything.At the core of every successful business transformation, is innovation.
The sharper the corner, the stronger the concept.
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In 1994 he went on to form the groups first interactive agency; BBDO Interactive, and three years later he founded BBDO Interactive Asia Pacific, both agencies growing to become the largest Internet solution companies in their respective regions. That’s when he first realized the seductive power of marketing and advertising.
Martin Lindstrom, branding expert and Time Magazine Influential 100 Honoree, joined The Art Of in our backstage studio to talk branding, marketing and his latest book, “Brandwashed”.
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