But now the [successor, renamed] GLE is shaping the segment.Actually, in Alabama last year, we made more than 310,000 cars, and we sold 340,000 cars in the U.S. overall. No one was really sure how it would turn out. I hope that having lived around Flyover Country for most of my life gives me a grounded perspective.Opinions expressed by Forbes Contributors are their own. Check Reputation Score for Jill Exler in Dearborn, MI - View Criminal & Court Records | Photos | Address, Emails & Phone Number | Personal Review | $20 - $29,999 Income & Net Worth The majority of comments were directed at the company per se, "but as CEO I stand for the company." Back then our first one was called M Class. And Exler is steering the company's rumored $200-million-plus naming-rights deal for The Mercedes-Benz Stadium in Atlanta, which will open this fall for play by the conference-champion Falcons.But Exler is actually building something even more important than the stadium deal: He's putting together a new Mercedes-Benz USA culture as the company completes its move from New Jersey to Atlanta. "I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well asI have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as politics, culture, media and religion. Since being named president and CEO of the best-selling luxury brand in America in early 2016, Mercedes-Benz’s Dietmar Exler has emerged as an important spokesman for the premium-segment group, which also includes archrivals BMW and Audi. The company will open its $93-million, 200,000-square-foot new structure in … For example, each month various top MBUSA executives film a five- to eight-minute video with their views about sales trends and other current topics, and lodge it on the internal company portal.Also, Exler instituted a new, 360-degree evaluation process for all Mercedes-Benz USA managers. "We need honestly critical questions to push ourselves forward," he said. * The figures are provided in accordance with the German regulation 'PKW-EnVKV' and apply to the German market only. People really took time to make suggestions."

They all have enough U.S. content to qualify with official corporate and government guidelines as being made in the U.S.We ask honestly critical questions of our people to push ourselves forward, and by the same token, their feedback is very direct. "We take people through the history of the brand and put them on the track in AMG performance cars and let them sit in our SUVs and climb up and down hills that look impassable," Drew Slaven, vice president of marketing for Mercedes-Benz USA, told me. "In addition to helping employees understand the Mercedes-Benz brand, Exler wanted to "create a much more communications-focused culture than ever before," he said. I used to cover the car business for The Wall Street Journal, which nominated me and some colleagues for a Pulitzer Prize for our coverage of General Motors. That process includes reviews of the chief by everyone in the company, not just his peers in the C-suite and direct reports. Dr. Exler is also on the board of Pendragon Plc and Mercedes-Benz Canada, Inc. See spy shots, read reviews, first drives, auto show news, photos & specs of muscle cars. "And it worked because the 300 new people didn't know anything different. © 2019 | ChiefExecutive.net | 1-selling automotive luxury brand in the country. The company will open its $93-million, 200,000-square-foot new structure in Sandy Springs, Ga., in 2018, after announcing in January, 2015, that it would leave Montvale, N.J.Even as 200 transferred employees and 300 new Mercedes-Benz staffers work in temporary quarters awaiting completion of their new headquarters, Exler already has been shaping the crucial internal aspects of how the organization will try to build on its lead in U.S. sales in coming years. The 49-year-old leader has emphasized improving the brand’s relationships with dealers, for example. Exler most recently served as president and CEO of Mercedes-Benz USA, but retired earlier this month, AMBSE said in a release. "I got 40 pages of that," he said. I've also covered autos for Edmunds.com, AutoTrader.com, Automotive News and Advertising Age. “Dietmar brings … "You'd better have your act together regarding the culture you want to create, or the 300 new people will create it for you," Exler told me.One thing Exler did was to begin inviting any employee who was interested to participate in a three-day "brand immersion program" that runs regularly at the company's manufacturing complex in Tuscaloosa, Ala. At first, the program was aimed only at dealers and their salespeople. Subscribe here. CBT Automotive Network is a highly targeted, multi-media platform for retail automotive executives and managers. When the company arrived at its temporary lodgings in Atlanta last year, Exler took advantage of a new chance to try the paperless strategy again. "Ninety-five percent of it was specific points, not just words to fill out the form. Dietmar Exler is putting together a new Mercedes-Benz USA culture as the company completes its move to Atlanta. The company had been wanting to do so for several years, he explained, "but it didn't quite work." Speeks follows Dietmar Exler (51), who leaves the company at his own request. I am a major contributor to Chief Executive Magazine, Brandchannel.com, Townhall Magazine, New Nutrition Business magazine and the Journal, among other outlets. Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Dietmar Exler became president and CEO of Mercedes-Benz USA in 2016, responsible for Mercedes-Benz passenger cars and the Smart brand for the U.S. and NAFTA regions.


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